Against naming dresses after women

Is there some nice economic reason for why so many items of women's clothing have to bear female first names? E.g. naming a dress the "Amy" or the "Alexandra." At best, it's annoyingly cutesy. At worst, it makes me less likely to buy something that I otherwise would. I'll love the Amy dress, for example, but know and detest a person named Amy in real life and so not want to buy it. Or the Alexandra will look entirely wrong on an Alexandra I know in real life. There must be some reason that dress retailers have figured out, though, or else they wouldn't risk losing money on this...