Things That Are Vexing

Why are there so many newspaper websites named after cities, rather than the newspaper itself? If I am Googling around for local news stories to support a point, it's extremely annoying to have to waste time looking around podunk.com to see if I am actually planning to cite the Podunk Gazette or the Podunk Herald Tribune. Often, this basic information is surprisingly and maddeningly elusive.

I fail to understand what the countervaling interest is. Is it that if you hold the domain name podunk.com, you will be seen as the authentic voice of Podunk?